at it sadly,” Nolan Bushnell says, surveying the devastation of the company he founded. “You can’t help
but have a certain feeling for a name that you chose out of the universe.” He
adds, “See, Atari could have been Nintendo and Apple under one roof.”
The home video-game business was dead. The consensus was clear: no one
in America wanted anything to do with video games.
-Game Over: How
Nintendo Conquered the World, by David Sheff, pg. 157.